I’ll link the ad itself at the end of the post, but first some observations.

The Chinese ad industry, whether it is billboards, commercials, or packaging, is pretty boring.  Literally every ad that’s jumped out at me as “cool” comes from a foreign company.  However, I’m almost positive that the actual design work for these ads (not to mention filming and casting for commercials) happens in China.  So I know for a fact that the Chinese artistic community has the ability to make cool, creative ads.  The real problem is the Chinese companies themselves, who either aren’t concerned or aren’t interested in “cool” marketing.  Why is this?

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